Eco Bus Cultural Differences and Marketing Strategy Essay

Eco Bus Cultural Differences and Marketing Strategy - Essay Example †¢Ã‚  Company A is a US based Company, the culture usually followed there is â€Å"democratic management†. The opinions of all concerned parties are considered before the decision is taken unlike in the Taiwan management where dictatorial style is followed and it would not be considered proper if an employee intervenes in the management’s key decision. Therefore while operating there, the most important decision for the A company would be the hiring of the Manager. If a local manager is appointed, he shall have more knowledge of the local markets and will be able to communicate more properly. Company A has to focus its attention to create an environment where the employees will participate in the decision making process and the Manager has to learn to give importance to the ideas generated by the employees even in the lower chain of command. He has to learn to accept that he will gain respect with his abilities as a manager and not because.†¢Ã‚  Company A may also appoint a Manager who does not belong to that culture. For example, he may be transferred here because of his interactive managerial skills and analytical decision making. Such manager will already have an idea of the Company’s procedures but he may face difficulty in adjusting into the new culture. First is the communication barrier that will be a hindrance but it may be overcome by appointing a manager who knows the language. Secondly, he has to cultivate the concept of  Ã¢â‚¬Å"idea-sharing† .... armonious environment but they expect to be given directions by the senior team member, but when working with a Taiwanese team one has try to avoid incidents that may cast a member in bad light in front of other members of the group. 11. Language barrier is yet another obstacle. One has to understand Mandarin Chinese (the official language) or Taiwanese, a southern Fujian dialect to communicate with them. (World Business Culture) Impact of identified issues on the Company A approach: Company A is a US based Company, the culture usually followed there is â€Å"democratic management†. The opinions of all concerned parties are considered before the decision is taken unlike in the Taiwan management where dictatorial style is followed and it would not be considered proper if an employee intervenes in the management’s key decision. Therefore while operating there, the most important decision for the A company would be the hiring of the Manager. If a local manager is appointed , he shall have more knowledge of the local markets and will be able to communicate more properly. Company A has to focus its attention to create an environment where the employees will participate in the decision making process and the Manager has to learn to give importance to the ideas generated by the employees even in the lower chain of command. He has to learn to accept that he will gain respect with his abilities as a manager and not because of his position. Company A may also appoint a Manager who does not belong to that culture. For example, he may be transferred here because of his interactive managerial skills and analytical decision making. Such manager will already have an idea of the Company’s procedures but he may face difficulty in adjusting into the new culture. First is the